Moremori Brand Story: Craftsmanship, Care & Sustainable Baby Products
From Heritage to Heart — natural materials, artisanal quality, personal touches
moremori brand story: craftsmanship and care for modern parents
Moremori began in 2017 with a simple need: finding baby products that felt meaningful, practical, and truly safe for everyday life. Many options were synthetic or mass-produced—and didn’t reflect the values we grew up with in Türkiye. This is the story of how heritage became heart, and how craftsmanship became our language.
Our Origin & Purpose
In 2017, two close friends became parents and started searching for baby essentials that felt both beautiful and reliable. What they found was often synthetic, overly “factory-perfect,” and emotionally empty.
They went back to what they trusted: the memory of their grandmothers’ sewing rooms, the textile heritage of Türkiye, and the calm confidence of natural materials.
They began crafting baby pieces at home using breathable cotton and carefully sourced leather accents. When neighbors and friends asked for the same items, Moremori quietly became a real brand.
The name blends “mori” (a warm, affectionate expression often used as “beautiful one”) with “more”—a promise to give parents more comfort, more connection, and more beauty in everyday routines.
Why Storytelling Builds Trust
Parents don’t only buy products—they buy reassurance. A strong brand story creates emotional connection, because it reveals values, personality, and the “why” behind every decision.
Modern families—especially younger parents—expect transparency. They can sense when a brand story is exaggerated or performative. That’s why we keep our narrative simple: real materials, real hands, real care.
Moremori’s story is rooted in lived experience and open processes. We show how things are made and why we choose what we choose.
Sustainable Materials & Why They Matter
Cotton at the Core
Our baby line is built around natural cotton. We use smooth cotton poplin for linings and covers, chosen for its crisp feel, durability, and breathable comfort.
For cozy texture, we use waffle-weave cotton. Its honeycomb structure becomes even more absorbent after washing, staying warm without feeling heavy.
Babies’ skin is sensitive. Natural fibers help reduce overheating and discomfort—especially during daily use in strollers, car seats, and bedding.
Premium Leather Details
Moremori’s legacy includes leather craftsmanship. Where leather is used, we focus on durability and aging beautifully over time.
Full-grain leather develops a rich patina and holds up under daily wear. Edges are finished carefully, and stitching is reinforced to prevent fraying.
Learn more about sustainability in fashion here:
Sustainable Fashion: The New Luxury (TED Talk)
Craftsmanship: Handmade to Last
Moremori is made in small batches. Our workshop is a balance of precision and patience—machines for strength, handwork for detail.
Cotton is cut and sewn with care. Leather pieces are hand-cut, stitched, and inspected. Every item passes multiple checks before it’s packaged.
Handmade production allows us to improve quickly. Customer feedback becomes real design refinement, not a distant suggestion.
Personalization & Customisation
Parents love baby items that feel personal. We offer embroidery and monogram options across many products—because names create emotional meaning.
Embroidery is long-lasting and doesn’t fade the way printed decorations often do. It also adds a quiet premium finish without sacrificing practicality.
We also offer mix-and-match fabric combinations—so families can choose a look that fits their stroller, nursery, or gifting style.
Read our personalization guide here:
Custom & Personalization
Sustainability & Social Responsibility
For us, sustainability is not a marketing moment. It is an everyday discipline—how we source, how we produce, and how we package.
We prioritize certified cotton options when available, and we choose processes that reduce waste. Small fabric leftovers are repurposed into mini accessories whenever possible.
Packaging is designed to be simple, recyclable, and low-waste. We include care guidance so items last longer and can be passed down.
Emotional Connection & Community
Moremori resonates because it reflects shared experiences: the tenderness of early parenthood, the nostalgia of handmade gifts, and the desire to choose better materials for the next generation.
We invite families to share photos, feedback, and ideas. This community exchange helps us refine products while keeping the brand honest.
When a parent sends a message saying “this made our day easier,” that becomes part of our story too.
What You Can Expect to Learn
- How Moremori began from a real need and grew through heritage and innovation
- Why we choose cotton poplin, waffle weave, and durable leather details
- How our handmade process supports quality and transparency
- How personalization (monograms, embroidery) adds lasting meaning
- How sustainability influences daily decisions in materials and packaging
- Why community and storytelling build trust with modern parents
Chart: What Parents Prioritize (Brand Story Pillars)
- Natural materials (breathable cotton) — 35%
- Handmade craftsmanship — 25%
- Sustainability & low-waste choices — 15%
- Personalization (embroidery/monogram) — 15%
- Community & trust signals — 10%
Frequently Asked Questions (FAQ)
Q1: What materials are used in Moremori products?
We use cotton poplin for linings and covers, waffle-weave cotton for cozy textures, and durable leather details where structure is needed.
Q2: Where are Moremori products made?
Each piece is handmade in our atelier in Istanbul, Türkiye, by experienced seamstresses and leather workers.
Q3: Do you offer customisation?
Yes. We offer embroidery and monogram options, plus mix-and-match fabric choices across many items.
Q4: How does Moremori approach sustainability?
We focus on responsible sourcing, small-batch production, low-waste packaging, and products designed to last and be reused.
Where to Buy
All orders are completed via our official Etsy shop:
@moremoristudio
Our website is a showcase and information hub. For secure checkout, shipping, and buyer protection, Etsy handles everything.
Summary
Moremori was born from a real parenting need and shaped by Türkiye’s craftsmanship heritage. By combining breathable cotton, careful detailing, and personal touches like embroidery, we create baby essentials that are practical, beautiful, and made to last—supported by a community that values authenticity and care.
